[Seaside] [ANN] new Seaside homepage

Richard Eng richard.eng at rogers.com
Fri Jul 13 13:16:49 UTC 2007


That's why I favour "the renegade web framework". Sounds less negative.

When devising a slogan, it is very important to pay attention to the
emotions (subtle or otherwise) that it evokes. "Visceral impact" is
everything!

Regards,
Richard


On 7/13/07 7:40 AM, "Sebastian Sastre" <ssastre at seaswork.com> wrote:

> But the general emotional appreciation is negative (much or little).
> 
> If we want to capture emotionally the reader we should choose very carefully
> the emotions we evocate. I'm of the idea to use only positive and that
> ensures not going against nobody
> 
> cheers,
> 
> Sebastian Sastre
> 
>  
>  
> 
>> -----Mensaje original-----
>> De: seaside-bounces at lists.squeakfoundation.org
>> [mailto:seaside-bounces at lists.squeakfoundation.org] En nombre
>> de Avi Bryant
>> Enviado el: Jueves, 12 de Julio de 2007 16:34
>> Para: Seaside - general discussion
>> Asunto: Re: [Seaside] [ANN] new Seaside homepage
>> 
>> On 7/12/07, Richard Eng <richard.eng at rogers.com> wrote:
>>> 
>>>  I find the word "heretic" in "The heretic web framework" a
>> bit off-putting.
>>> The word has a bad connotation. Better alternatives would be
>>> "iconoclast" or "renegade".
>> 
>> I don't think the connotations are that bad, unless you're catholic.
>> According to the OED, heresy is "an opinion or doctrine ...
>> at variance with those generally accepted as authoritative."
>> Which describes Seaside perfectly.
>> 
>> There's already a fair amount of branding around Seaside as
>> "the heretical web framework" because of talks I've given at
>> O'Reilly conferences.  So, now that I think of it, having a
>> slogan around heresy seems like a great idea.  Anyone have any ideas?
>> 
>> Avi
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> 
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