Stef's departure from the SqueakFoundation board

Ralph Johnson johnson at cs.uiuc.edu
Sat Aug 19 10:33:48 UTC 2006


On 8/19/06, Lic. Edgar J. De Cleene <edgardec2001 at yahoo.com.ar> wrote:
> Split and Conquer is good ?

It is necessary.  It will happen as a community grows larger.
Eventually it will split into subcommunities, and the question is how
to manage it, not whether it will happen.

Squeak already has various subcommunities, such as Croquet, the
Spanish and French groups, and the various groups inside companies.
If it becomes more successful, there will be more of these.

The book "Crossing the Chasm" describes this as a key part of
marketing a new technology.  You need to target one new market after
another, and you change your message for each one to meet the needs of
the market.  The newbies list is just another market that needed its
own message.

-Ralph Johnson



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