I absolutely agree with Esteban on this. A rename of the main project is like a
huge debt on the Squeak "trademark". Fail just for a little and you get a mess
of confusion among public. Do that and you are responsible for adding more
barriers it already has in the market (for both developers and organizations).

We can work the Squeak as trademark but IMHO we are far for needing to
prioritize deconstruction of the Squeak name.

A *lot* more important is to have well debugged tools and inject a *serius*
ergonomy and usability fator to all the environment. Right now several Squeak
interfaces in default distribution violates lots of principles of interface
design. Improving that will do a lot more for "the goal".

	cheers,

Sebastian Sastre


> -----Mensaje original-----
> De: squeak-dev-bounces at lists.squeakfoundation.org 
> [mailto:squeak-dev-bounces at lists.squeakfoundation.org] En 
> nombre de Esteban Lorenzano
> Enviado el: Martes, 04 de Marzo de 2008 19:23
> Para: squeak-dev at lists.squeakfoundation.org
> Asunto: [squeak-dev] Re: Renaming "Squeak"
...
> 
> I like squeak as a name (but I'm spanish speaker who lives in spanish 
> speaking places, so... maybe is not the same in english).
> But... if for "seriously taken" you mean "seriously taken by 
> companies"... I think the first thing to face is the look&feel of the 
> environment (who is being addressed sucessfully with UI Enhancements)
> 
> Cheers,
> Esteban
> 
> 
>