[squeak-dev] Renaming "Squeak"
squeak-dev.sourcery at forum-mail.net
Wed Mar 5 01:26:29 UTC 2008
On Mar 4, 2008, at 12:24 PM, Michael van der Gulik wrote:
> "Squeak" is a name that's hard to take seriously, and I for one
> would be less inclined to advertise that any product I make is based
> on "Squeak". However, there's a large investment in the name - URLs,
> source code, public awareness, etc. The name is unlikely to change.
Squeak is not the most professional-sounding name that could have been
chosen. One very important purpose of a name is marketing, and the
name "Squeak" doesn't do that very well in a few rather important
markets. Of course, if you're marketing to children (and those who
educate them,) then Squeak is not at all a bad name.
But that's all water under the bridge at this point. Changing the
name only, in the absence of any other substantive changes, would at
best be ignored as a shameless (and not well-motivated) marketing
ploy. At worst, it would be seen as an act of desperation.
Change Squeak so that it deserves a new name. Then the new name will
be perceived as having been earned, and so will serve as an effective
marketing tool to advertise the new, improved "Open Source Smalltalk."
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