Squeak logo refreshing (was: [squeak-dev] Reminder hackontest.ch)

cdrick cdrick65 at gmail.com
Wed May 7 16:09:48 UTC 2008


2008/5/7 tim Rowledge <tim at rowledge.org>:

>
> On 7-May-08, at 3:14 AM, cdrick wrote:
>
> >
> > I'm not against the mouse icon at all... but refreshing it with a 3D
> > look maybe could be nice,
> >
> Could someone please explain to me why a '3D look' is 'more modern' or
> 'refreshed'?


I knew this would be interpreted like this...

It's just a feeling I expressed seeing squeak logo in this web page
(compared to others)... I should have said more contemporary probably.. and
probably this was almost due to the rendering (as Bert noted)... black on
gray etc... but yeah designing and choosing a logo is something hard and
somewhat "useless"...



> Generally all it achieves in my opinion (and yes, Virginia, I am a
> professional) is a tackiness and ersatz contemporaneity that simply means
> having 'refresh' it again a short while later.


This is the whole logo and graphics story I think. But if graphists exist,
who have design rules to respect, there must be a reason. IMO , one is to
catch people attention, give a whole picture with the help of a symbol... In
this sense, I'm sure the actual logo is ok, but on the other hand, people
have to be very open-minded and curious to give a try... I could'nt say the
word it brings to me... I forgot...  Anyway, as we don't want squeak to
become mainstream. It's better it stays a kind of secret weapon, so this is
not a problem ;)

Cédrick

ps: Every corporation, systems, products make they image evolve over time.
Seaside for instance had already 3 different logos (
http://www.seaside.st/about/trivia/logos). I'm glad they didn't keep the
2002 one ;) ... no offense to anybody, I'll be terrible at designing one...
and even choosing... Just impressions...
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