Sorry Andreas. I don't see the conflict of interest.
You cleary missunderstood the point.

ESUG is just an engine for moving the Smalltalk community forward.
The ESUG board will not decide which is the best book, this is why the vote is open to the community.
Nevertheless, ESUG board members likewise other Smalltalkers can submit their work.

We spent time listing books about Smalltalk.  And one of our conclusion is that the community is not very strong on this point, since we have only few authors (Andrès Valloud, Stéphane, ...). And we are lucky to have them.

The goal of ESUG is to promote Smalltalk.
Showing that  Smalltalk books are valuable and encouraging people to write is the point here.

We want MORE SMALLTALK BOOKS! 
This is the message that everybody should remember.

Noury
http://car.mines-douai.fr/noury
----
-18th International Smalltalk Joint Conference, September 13 -17 2010 Barcelona, Spain.
http://www.esug.org/Conferences/2010

-18ème Journées Francophones des Systèmes Multi-Agents (JFSMA), 18-20 october 2010, Mahdia, Tunisia.
http://www.ltim.org/jfsma10/accueil.php

-The SIMPAR 2010 International Workshop on Dynamic languages for RObotic and Sensors systems (DYROS), november 2010 - Darmstadt, Germany.
http://www.doesnotunderstand.org/wikka.php?wakka=DYROS10

-4th Argentinian Smalltalks Conference November 11th - 13th, 2010, Concepción del Uruguay, Entre Ríos, Argentina
http://www.fast.org.ar/