This was discussed June 9th-13th:
Subject: About www.squeak.org web page
http://lists.squeakfoundation.org/pipermail/squeak-dev/2003-June/059817.html
Search for the subject on the "June 2003 Archives by thread" page:
http://lists.squeakfoundation.org/pipermail/squeak-dev/2003-June/thread.html
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My opinion:

Bernd's SqueakDoc.org had a nice business feel:
http://web.archive.org/web/20020525053537/http://www.squeakdoc.org/

And http://www.zope.org
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I think we need to ask ourselves some questions first:
 
What would we say is the main purpose of the site? ...
 
Just to introduce Squeak?
To attract more Squeak developers?
Only contain the same content that it currently has?
To emphasize its multimedia, educational, or experimental features?
To lower the barrier to entry into Squeak development?
To inspire new applications to be built on Squeak?
News of recent progress?
Get them to the Squeak Swiki ASAP?
To answer Who, What, Where, When, Why, How?
To answer the most likely questions already in the head of the visitor that 
made them decide to visit the site?
Can we make certain generalize assumptions about the types of visitors to the 
site?
To connect the visitor to the larger Squeak community ASAP?
 
Cheers,
Darius