It sounds like the weekly squeak is already doing some of this.

>From: Brad Fuller <brad at sonaural.com>
>Reply-To: The general-purpose Squeak developers 
>list<squeak-dev at lists.squeakfoundation.org>
>To: The general-purpose Squeak developers 
>list<squeak-dev at lists.squeakfoundation.org>
>Subject: Re: How I want Squeak Project Teams to be Visible
>Date: Wed, 15 Nov 2006 09:55:57 -0800
>
>Klaus D. Witzel wrote:
> >> Did you have anything in mind on how to
> >> generate traffic to the site?
> > - http://www.google.com/ads/
> >
> > This is a terrific bargain as long as people don't click.
>
>You're looking for a snazzy http://people.squeakfoundation.org/, yeah?
>Or maybe a site that presents the projects better than at 'people'?
>
>Off the top of my head, there are a couple of free things  that can be 
>done.
>As you imply, the website needs to be engaging and full of info that
>readers would yearn for, and come back for.  Each project (or maybe just
>the entire site at first), could have an RSS feed associated with each
>project that gives progress reports and basically introduces the
>projects and how the application can be used. I'm a big believer in
>feeds. The only issue is that authors have to be diligent in updating so
>that Squeak stays fresh in the minds of the readers.
>
>Once the website is up and saying great things about the projects, you
>could contact diverse bloggers to promote this new site on their blog to
>generate traffic. I suggest high profile bloggers that are outside the
>scope of Squeak, but reach readers that would be interested in Squeak
>and the projects.
>
>Oh, another thing that could be done is to aggregate other Squeak blogs.
>This adds weight and credibility to the site.
>
>I'm sure there are lots of other free things to do (free: as in "not
>counting the time to do all of this!")
>
>brad
>

_________________________________________________________________
All-in-one security and maintenance for your PC.  Get a free 90-day trial! 
http://clk.atdmt.com/MSN/go/msnnkwlo0050000002msn/direct/01/?href=http://clk.atdmt.com/MSN/go/msnnkwlo0050000001msn/direct/01/?href=http://www.windowsonecare.com/?sc_cid=msn_hotmail