http://www.youtube.com/watch?v=ihUt-163gZI
Putting the Fun in Functional: Applying Game Mechanics to Functional Software
I found this video interesting in regard to Etoys, like the idea of flow and how users are presented with increasing complexity to keep going.
there are also many ideas for the social media side of squeakland.org
Karl
etoys-dev@lists.squeakfoundation.org